Wedding photographers collaborating with licensed drone companies to offer aerial photography and videography can create a unique selling proposition that attracts potential clients. Here are some key aspects to consider for such a collaboration:
Benefits of Collaboration
- Enhanced Service Offerings: Adding drone photography and videography to the portfolio can provide clients with unique and breathtaking perspectives of their special day.
- Competitive Advantage: Offering a comprehensive package that includes aerial shots can differentiate photographers from competitors who do not offer this service.
- Increased Revenue: Upselling drone services can lead to higher overall package prices, boosting revenue for both the photographer and the drone company.
- Marketing Appeal: High-quality drone footage can be a powerful marketing tool, showcasing previous weddings in a way that attracts new clients.
Implementation Strategy
- Partnership Agreements: Establish clear terms and agreements with the drone company, including pricing, scheduling, and responsibilities.
- Portfolio Development: Create a joint portfolio that showcases the combined photography and drone footage from previous weddings to demonstrate the value of the collaboration.
- Training and Coordination: Ensure that both the photographer and the drone operator are well-coordinated during events to avoid any disruptions and to capture the best moments seamlessly.
- Client Packages: Develop customized packages that include various options for drone services, such as basic aerial shots, extended drone coverage, and edited highlight reels.
Marketing the Collaboration
- Website and Social Media: Highlight the new service offering prominently on the photographer’s website and social media platforms with sample footage and client testimonials.
- Bridal Shows and Expos: Showcase the collaboration at bridal shows and expos with visual demonstrations and promotional materials.
- Referral Programs: Offer incentives to past clients who refer new clients to the combined services, leveraging word-of-mouth marketing.
- SEO and Online Advertising: Optimize online content with keywords related to drone wedding photography and use targeted online advertising to reach potential clients.
Legal and Safety Considerations
- Licensing and Insurance: Ensure the drone company is fully licensed and insured to operate drones at wedding venues, complying with all local regulations.
- Venue Permissions: Obtain necessary permissions from wedding venues for drone operations, and ensure compliance with any venue-specific rules.
- Safety Protocols: Implement strict safety protocols to avoid any accidents or disruptions during the wedding, ensuring a positive experience for clients.
By collaborating with a licensed drone company, wedding photographers can significantly enhance their service offerings, attract more clients, and increase their revenue. So any wedding or event photographers that want to upsell drone photography and videography fill out my contact form, call me direct 347-853-1595 and lets make some money together. Cost effect, insured to $1,000,000, FAA Part 107 licensed.
By John Delaney FAA part 107 licensed drone pilot
